Emerson Windy has worked first as a producer – with Snoop Dogg, Waka Flocka Flame and Three 6 Mafia – now as a recording artist.

Windy production credits have included:  Timbaland, Mike Will Made It, DJ Mustard, !llmind, Sonny Digital, T-Minus and The Nominees.

He just released his debut album “Herojuana” on Datpiff.com – which features Lil Wayne, 2 Chainz, Pusha T, Raekwon, Birdman, Tooley Wopp and Hofa Bang.

His radio single “Money Up” featuring 2 Chainz is available to download on major digital retail stores including iTunes.

A warm, muddy, breathless sound that reminds you of open space...

A warm, muddy, breathless sound that reminds you of open space…

We have been listening to  the new mixtape Herojuana – Here’s what we figgad:

The ‘medical’ marijuana Herojuana is so outrageously strong and violating that it’s continued use can cause serious synaptic damage. Your neurotransmitting chemicals will fly around-your-nerve ending like a dispersion of firebugs. This is the general message here.

So outrageously strong and violating that it’s  continued use can cause serious synaptic damage

So outrageously strong and violating that it’s continued use can cause serious synaptic damage

The album starts with the sounds of Poppin’ – and in this this opening sequence the King’s Champion lays down his demi-gaunt – to all the unknown and untested opponents out there: “Ima shoot him dead cuz he owe me money…”

Come Get It’ feat Pusha T is dark and it roars.

It’s like a sullen cloud – it foreshadows looming rage and over-power.

Fortunately, you are likely also to have the #Dope delivered. Windy moves into his territory – bringing the bag with him. But Windy also about brung some music to the party. With his grand list of collaborators…

Chronologically, this makes sense. Cos’ now We So High. And this trip flickers and dips like a high-rising smoke trail. Then there is a brave low-level baseline released like a reverb.

Some of the raps on this mixtape leave your nerve impulses feeling raggetty. Others are sweet and lazy. ‘In My 2 Seater’ feat Cadillac Freeze – is a sweeteing one.

It has the narrative and the thrumm of a V12 under your thighs.

Title track ‘Herojuana’ feat Tooley Wopp has some kinda white-coated English narrator – then the curl-lipped vocals grasp at concentric rings of synth like a gymnast intent on sky diving with the flying rings.

When we first glimpsed the track list we were most looking forward to ‘Tale Of True Hustlerz’ feat Raekwon & Lil Wayne – and we weren’t disappointed.

This song glistens with hyper-secretions – with sluggish rhythms and soft, silvery tracks of rap.

These are squeezed out against a highly synthesized product.

Curl-lipped vocals grasp at concentric rings of synth like a gymnast intent on sky diving

Curl-lipped vocals grasp at concentric rings of synth like a gymnast intent on sky diving

Peace Pipe’ was the first single from the album and very quickly amassed its many detractors. In fact, the controversy around this record motivated Windy to issue a formal apology in response.

Native American music revolves around drums and rattles. They seem to be missing on ‘Peace Pipe.’ As do the building crescendos favoured by the tribes.

Thin reed instruments (the preferred Native American instrument) makes an owly screech or a skinny duck cry.

Clay pipes are slightly less common in the culture – but create that warm, muddy, breathless mood that reminds you of open space. This sound predominates here.

But as we all know, the ceremonial smoking pipe is all about smoking weed.

So the beat pings and bleats. The vocals feel ripe and haunted. The main rap is soft and shy (peaced out.)

And despite the disrespect that the imagery may have been caused – this is (actually) a remarkably inoffensive track. It’s totally chilled.

Money Up’ feat 2 Chainz Hofa Bang & Chris Knite whirls like a coiled whirlwind in your mind – creating a dank dissociated dream of consciousness.

I Be On’ feat Bobbii Bon Jovi – has a regular rhythm of cutting and symmetrical patterns that feel enveloped within the structure of the song.

These creates a serie of a durational impulses that eat into your brain like parasitic flukes.

At times here, the tracks on this mixtape are soothing as syrup (but have sufficient communicated intent to warn off any emulators.)

The normal competitive urges swank and swagger – but they are (perhaps) unconsciously hidden inside a shawl of fuzzy smileyness.

As Windy says: “I am in love myself because I’m a narcissist….” That’s about the truth of it.

 

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